3D Printer Launch Press Kit

Please see contact section on where to direct any additional questions.

Story Overview

Story Overview

  • New Story and ICON unveil first permitted 3D-printed home created for the developing world.
  • 3D Printing Technologies Set to Transform Global Homelessness with 600-800 Square Foot Homes Printed in Under 24 Hours for $4000 in Underserved Communities
  • New Story is a non-profit focused on providing safe homes for families living in slums around the globe. To date, they have built more than 850 homes for families in Haiti, El Salvador, Mexico, and Bolivia.
  • To provide higher quality homes and impact more families faster at a lower cost New Story is partnering with ICON to create the first 3D home printer developed specifically for underserved populations.
  • The printer, dubbed The Vulcan, was developed with ICON, a construction technologies company based in Austin, Texas, and has successfully printed the first permitted, 3D home, built to US housing standards, in Austin, Texas.
  • It is designed to work under the constraints that are common in places like Haiti and rural El Salvador, where New Story works. Power can be unpredictable, potable water is not a guarantee, and technical assistance is sparse.
  • The 3D printer has been under wraps for the last 8 months during building, testing, and development.
  • The Vulcan and first printed home was unveiled at a private event on March 12th.
  • Following the unveiling, ICON and New Story will embark on Phase II which will enhance the printer based on learnings in Phase I. The printer will then be moved to the field to begin test printing in El Salvador in the coming 18 months.
  • In the future, New Story plans to open this breakthrough technology from ICON to other nonprofits and governments around the world that are focused on providing safe shelter for underserved families.



Company Backgrounds

New Story Overview

New Story is a non-profit working to create a world where no human lives in survival mode by providing one of life’s most basic needs – shelter. The organization currently works in Mexico, Haiti, El Salvador, and Bolivia and, in just three years, has funded more than 1300 homes for families in need. 850+ of those homes have been built and families have moved in. Their 100% model ensures that every penny of each donation goes to build homes while organization overhead and R&D is covered by private donors such as Y Combinator, prominent venture capitalists, and other leading executives. The current $6,500 homes are built to last for generations and each donation is paired directly with a family so donors can see their impact. See more at https://newstorycharity.org/


ICON Overview

ICON is a construction technologies company dedicated to revolutionizing homebuilding. Through their proprietary 3D printing technology and cutting-edge materials, ICON provides sustainable solutions to a number of our world’s most pressing issues, including the pandemic of homelessness in the developing world, the difficulty of constructing off-planet space habitats, and the exorbitant cost of customized housing. ICON has recently built the first permitted, 3D-printed home in America in partnership with the non-profit New Story, and is working with them to create a mobile printer for the developing world that has the ability to print a single story, 600-800 square foot home in under 24 hours for less than $4000. As a part of that effort, ICON has developed cutting-edge materials tested to the most recognized standards of safety, comfort and resiliency and is designed to function with nearly zero waste production methods and work under unpredictable constraints (limited water, power, and labor infrastructure) to tackle housing shortages. For more information, visit https://iconbuild.com/ or follow on Instagram and Twitter @ICON3DTech.



Teams

New Story Team

Brett Hagler

Co-Founder/CEO New Story

Brett Hagler is the CEO and a Co-Founder of New Story – a nonprofit that builds safe, thriving communities in the developing world.

Brett is a cancer survivor, author, speaker, Y Combinator alum, and 2016 Forbes 30 Under 30 Entrepreneur. After reviving a lost Christian faith, and making a 180 in his life, Brett took a trip to Haiti and met families living in the type of slums that New Story is now on a mission to transform.

That on-ground experience, frustration with traditional charity methods, and his background as a former venture-backed founder connected the dots to create New Story shortly after his 25th birthday.

Alexandria Lafci

Co-Founder/Ops New Story

Alexandria Lafci is the Head of Operations and Co-Founder of New Story – an innovative nonprofit that transforms slums into sustainable communities around the world.

Alexandria has a decade of work, academic, and volunteer experience in domestic and international development. She taught in inner city D.C., led financial capacity building efforts in rural Central America, and briefed African heads of state on poverty alleviation through land reform, and was recently named to the 2016 Forbes 30 Under 30 list.

Full Team: https://newstorycharity.org/team/

Advisors: https://newstorycharity.org/team/#advisors


ICON Team

 

Jason Ballard 
Co-founder & CEO ICON

Jason Ballard has dedicated his life to working on big problems at the intersection of human civilization and the natural world, most notably as the co-founder and president of TreeHouse, the eco-friendly Home Upgrade Company disrupting the field of home improvement. TreeHouse strives to make homes healthy, beautiful and sustainable, from the inside out and carries cutting-edge, sustainable products and offers turnkey solutions across all categories of the home.

Prior to co-founding TreeHouse, Ballard worked as a green builder in Boulder for two years and as an environmental consultant for ACRT. Ballard is a GLG Social Impact Fellow, serves on the Carbon War Room / Rocky Mountain Institute Energy Think Tank and on the Product Innovation Council of the Pecan Street Project. Ballard hails from East Texas and studied conservation biology at Texas A&M University. He is currently enrolled in a masters program in Space Resources at Colorado School of Mines. He resides in Austin, TX, home of ICON and the the flagship TreeHouse location, with his wife and two children.

Alex Le Roux
Co-founder & CTO ICON

Prior to launching ICON, Alex began his career by co-founding Vesta Printers where their mission was building large-scale, affordable 3D printers that bring automation and customization to the construction industry. This venture then led to Le Roux joining forces with long-time entrepreneurs and business leaders, Evan Loomis and Jason Ballard, to co-found ICON.

Le Roux graduated from Baylor University with a bachelor of science in Mechanical Engineering. He resides in Austin, TX.

Evan Loomis
Co-founder ICON

Evan Loomis has been a successful entrepreneur for more than 15 years. He began his career as an Investment Banker on Wall Street. From there, he co-founded Wedgwood Circle, an angel investment group with a focus on the media and entertainment sectors. In 2010, he co-founded TreeHouse, the eco-friendly Home Upgrade Company disrupting the field of home improvement.

In 2017, Evan launched a startup studio called Saturn Five with the mission of building companies that matter. Unlike traditional VC firms, Saturn Five designs and launches companies from scratch, working hands-on in the early stages to launch and scale companies.

Evan is a start-up mentor at Techstars AustinSKU and Praxis. He is the co-author of Get Backed from Harvard Business Press (2015) and Elon Musk: This Book Is About Rockets! (2017). Evan is a graduate of Mays Business School at Texas A&M University where he earned his BBA in finance. He lives in Austin, TX, with his wife, Dr. Brandi Loomis, a pediatrician and two children.

 



FAQ

How big is the need for better housing in the areas where New Story is building?

133 Million people live in slums in Latin America. Globally, 1.3 billion people live in slums. That’s 14% of the world population, and growing. New Story is focused on impacting those 1.3 billion in slums by providing safe housing.


What are the circumstances of the communities and families that New Story is helping?

New Story works with families who live without one of the most basic needs – safe shelter. The majority of families live on less than $2 per day. Additionally, in the countries of work (Haiti, El Salvador, Bolivia and Mexico) families have no support system to fall back on. “Homeless shelters” and similar services for the most part do not exist in countries where so many are faced with these issues.


How long are the 3D printed houses expected to last?

The printed homes are expected to last as long or longer than standard Concrete Masonry Unit (CMU) built homes. The homes are built to the International Building Code (IBC) structural code standard.


What type of maintenance will the houses require? What is the estimated cost of maintenance and is this covered by the families or New Story?

Families who receive a home through New Story’s program own the home and maintain it on their own. Homes are purposefully simple without unnecessary items to reduce maintenance costs.


What are the capabilities of the 3D printer in terms of complexity of design, size, speed?

Size: 20 ft X 11 ft X *infinite length* of build volume since the printer is set on tracks

Speed: The printer will be able to print a single-story, 600-800 square foot home in less than 24 hours for $4,000.

Design: Nearly any 2D floor plan imaginable can be printed.


You currently partner with local workers and use locally sourced materials. How does building with a 3D printer change that? Will jobs performed by local workers be eliminated?

New Story currently provides approximately 4 jobs per home using traditional construction. It is currently estimated that the printer will reduce the number of jobs but local labor will still be required for aspects of communities. Since the mix has relatively easy to find constituent parts, local procurement is expected to be feasible.


What feedstock does the 3D printer use? Will you need to import it?

The printer uses a proprietary small-aggregate cementitious material (also known as a mortar). Since the mix has relatively easy to find constituent parts, local procurement is expected to be feasible.


What is the roll out plan for this technology. Will all New Story homes be built using 3D printing?

New Story and ICON will be taking the printer to the field in the coming 18 months and begin in El Salvador.  Cost, quality, and efficiency once the printer is in country will determine the roll-out plans for 2019 and beyond.


When will the first family move into a 3d printed home?

The printer is projected to be in the field in the coming 18 months and families will begin to move-in after printing, seismic, and safety tests are completed, likely in Q2 or Q3 of 2019.


What are the challenges of 3D printing in less than ideal conditions?

These printers are designed to work under the constraints common places like Haiti and rural El Salvador where power can be unpredictable, potable water is not a guarantee, and technical assistance is sparse. Building the printer to not rely on these items was crucial to bet on the reliability of the printer in the field.  


There are others who are working on 3D printing homes. What are the particular strengths of this technology?

  • Safety & durability: The printer currently operates in Austin, TX, a city with some of the world’s toughest building codes. Safety, durability, and specifications have been focus of New Story & ICON since day one.
  • Underserved population focused: These printers are designed to work under the constraints common places like Haiti and rural El Salvador where power can be unpredictable, potable water is not a guarantee, and technical assistance is sparse. Simply put, it’s designed for the developing world and to tackle housing shortages instead of building with profit motivation.
  • Flexibility: The printer is the largest in the world. With an axis set upon a track, the printer has a theoretically unlimited print area.



Press Release

NEW STORY AND ICON UNVEIL FIRST PERMITTED 3D-PRINTED HOME CREATED FOR THE DEVELOPING WORLD

3D Printing Technologies Set to Transform Global Homelessness with 600-800 Square Foot Homes Printed in Under 24 Hours for $4000 in Underserved Communities

Austin, TX, March 12, 2018 — The first permitted, 3D-printed home created specifically for the developing world was unveiled today in Austin, Texas by New Story, the non-profit working to create a world where no human being lives in survival mode, and ICON, the newly launched construction technologies company leading the way into the future of homebuilding by using 3D printing to make major advancements in affordability, building performance, sustainability and customizability.

The 3D-printed home serves as proof-of-concept for sustainable homebuilding that will allow for safer, more affordable homes for more families, faster than ever. The printer, called the Vulcan, is designed to work under the constraints that are common in places like Haiti and rural El Salvador where power can be unpredictable, potable water is not a guarantee and technical assistance is sparse. It’s designed to tackle housing shortages for vulnerable populations instead of building with profit motivation.

“We feel it’s our responsibility to challenge traditional methods and work toward ending homelessness. Linear methods will never reach the billion+ people who need safe homes,” said Brett Hagler, CEO of New Story. “By working with ICON and leveraging their 3D printing innovations, we’re able to reach more families with the best possible shelter solutions, exponentially faster.”

“Conventional construction methods have many baked-in drawbacks and problems that we’ve taken for granted for so long that we forgot how to imagine any alternative,” says Jason Ballard, co-founder of ICON.  “With 3D printing, you not only have a continuous thermal envelope, high thermal mass, and near zero-waste, but you also have speed, a much broader design palette, next-level resiliency, and the possibility of a quantum leap in affordability. This isn’t 10% better, it’s 10 times better.”

The portable printer is designed to function with near zero-waste and to work under unpredictable constraints (limited water, power, and labor infrastructure) to tackle housing shortages in underserved communities throughout the world. New Story’s goal for this project is to print the first community of homes for underserved families in El Salvador in the coming 18 months, and then through partnerships, scale up production to serve additional communities over the next few years. Housing will feature cutting-edge materials tested to the most recognized standards of safety, comfort and resiliency.

More than just New Story using the technology to reach more families, the hope is that this catalytic R&D project that will influence the sector as a whole. Through the technology, the team will learn, iterate, and then share the technology with other nonprofits and governments to help everyone improve and reach families faster.

The high-powered innovators behind ICON and the first global initiative with New Story include a cross section of engineers, environmentalists, designers and entrepreneurs.  ICON and New Story worked in close partnership with several other organizations to develop the Vulcan printer including Pump Studios, Yaskawa Electric, Alchemy Builders, TreeHouse, Andrew Logan Architecture, Linestar Automation and the University of Texas.

About New Story

New Story is a non-profit working to create a world where no human lives in survival mode by providing one of life’s most basic needs – shelter. The organization currently works in Mexico, Haiti, El Salvador, and Bolivia and, in just three years, has funded more than 1,400 homes for families in need. 850+ of those homes have been built and families have moved in. Their 100% model ensures that every penny of each donation goes to build homes while organization overhead and R&D is covered by private donors such as Y Combinator, prominent venture capitalists, and other leading executives. The current $6,500 homes are built to last for generations and each donation is paired directly with a family so donors can see their impact. See more at https://newstorycharity.org/

About ICON

ICON is an advanced construction technologies company using 3D printing to lead the way into the future of homebuilding by making major advancements in affordability, building performance, sustainability and customizability.  ICON’s work includes large-scale robotics, innovative materials, and software platforms for building design and construction with main areas of focus in affordable housing, innovative custom buildings, and space habitats.  ICON has built the first permitted, 3D-printed home in America in partnership with the non-profit New Story, and is working with them to create a printer for the developing world that has the ability to print a single story, 600-800 square foot home in under 24 hours for less than $4000. As a part of that effort, ICON has developed cutting-edge materials tested to the most recognized standards of safety, comfort and resiliency and is designed to function with nearly zero waste production methods and work under unpredictable constraints (limited water, power, and labor infrastructure) to tackle housing shortages. For more information, visit https://iconbuild.com/ or follow on Instagram and Twitter @ICON3DTech.



Contacts

New Story Press Contact

Sarah Lee, Chief Brand Officer

sarah@newstorycharity.org | 678-458-8920


ICON Press Contact

Brooke Bauguess

President | Violet Kai Inc.

brooke@violetkaipr.com | 310-863-0278



Quotes

New Story Quotes

“We feel it’s our responsibility to challenge traditional methods. Linear methods will never reach the billion+ people who need safe homes. Challenging our assumptions, iterating based on data, and taking calculated risks on innovative ideas will allow us to reach more families with the best possible solutions, exponentially faster.” – Brett Hagler, CEO, New Story

 

“We view this printer as a catalytic R&D project that has the opportunity to influence the sector as a whole. Our hope is to learn, iterate, and then share the technology with other nonprofits and governments to help everyone improve and reach families faster.” – Brett Hagler, CEO, New Story

 

“Our private group of donors, who we call The Builders, invest directly into our operational and R&D expenses. This allows us to take calculated risks, like a 3D printer, without diluting our promise to general donors.” – Brett Hagler, CEO, New Story

 

“It took a long time for mobile devices to penetrate Africa because companies focused on more lucrative markets. But look at the impact cell phones had in transforming entire economies and livelihoods on the Continent. Instead of waiting for profit motivation to bring construction advances to the Global South, we are fast tracking innovations like 3D home printing that can be a powerful tool toward ending homelessness.” – Alexandria Lafci, COO, New Story

 

“Innovation requires risk that many governments and NGOs don’t have the ability (or motivation) to take. Thankfully our donors understand that we cannot solve the world’s biggest problems without innovation and consequently, an appetite for calculated risk.” – Alexandria Lafci, COO, New Story

 

“Imagine if we could slash the cost and time it takes to build a home while improving quality and customization. This 3D home printer has that potential. Change is an open source pursuit so we are not building this technology for New Story, we are building it for the world. Our goal is to power our sector, every government and organization building homes for the poor, to do their best work.” – Alexandria Lafci, COO, New Story


ICON Quotes

“Conventional construction methods have many baked-in drawbacks and problems that we’ve taken for granted for so long that we forgot how to imagine any alternative.”
– Jason Ballard, Co-founder, ICON

“With 3D printing, you not only have a continuous thermal envelope, high thermal mass, and near zero-waste, but you also have speed, a much broader design palette, next-level resiliency, and the possibility of a quantum leap in affordability. This isn’t 10% better, it’s 10 times better.”
– Jason Ballard, Co-founder, ICON


Partner Quotes

Sotheby’s International Reality is a partner of New Story and this 3D printer launch.

“We made the decision to partner with New Story because we agree that the home is the epicenter of your life. New Story’s desire for continued innovation to drive change is remarkable. The launch of the 3D printer will make a huge impact in their mission to provide homes for families in the developing world and we are proud to be aligned with them on this venture.”—Lindsey Scharf, Director PR & Communications Sotheby’s International Realty Affiliates LLC

“We are incredibly proud to help advance New Story’s mission to transform people’s lives by providing the foundation of life, a home. Their innovative approach to not only building homes but entire communities has already made an incredible difference for so many people and with their introduction of a 3D printer, they will be able to streamline the process like nobody has ever done before.” John Passerini, Global VP Interactive Marketing, Sotheby’s International Realty Affiliates LLC



Sample News Story

3D Printing Homes for the World’s Most Vulnerable

New Story is a non-profit focused on ending homelessness for families around the globe by providing safe homes. The small team of 10 millennials believes current processes for building don’t have the efficiencies needed to put a dent in a problem that 1B+ people face daily – inadequate housing. After building more than 800 life-changing homes using traditional methods, they’re ready to reinvent the industry to impact more families.

To impact more families faster, cheaper, and with higher quality homes, New Story is partnering with ICON to develop the first 3D printer specifically for underserved populations. This printer, dubbed the Vulcan, will leapfrog technology around homebuilding in the US to bring this innovative technology to some of the most underserved populations in the world.

 The printer, developed in conjunction with ICON, successfully completed the first permitted 3D-printed home in America and was unveiled in Austin, Texas. These printers are designed to work under the constraints that are common in places like Haiti and rural El Salvador where New Story works. Power can be unpredictable, potable water is not a guarantee, and technical assistance is sparse. It’s designed to tackle housing shortages in underserved communities.

In 3 short years since their inception, New Story has brought innovative to many areas of traditional charity. Being accepted into the prestigious Y Combinator in their first few months helped shape the organization to think differently about solving the problems of the world’s most vulnerable.

Rethinking the traditional methods has proven successful and resonates with donors. New Story has funded more than 1,400 homes and has built more than 850 with more traditional methods across Haiti, El Salvador, Bolivia, and Mexico.

The 3D printer has been under wraps for the last 8 months during building, testing, and development. Following its unveiling, ICON and New Story will embark on Phase II, which will enhance the printer based on learnings in Phase I. The first community of homes will be printed for underserved families in El Salvador in the coming 18 months, and then through partnerships, the teams will scale up production to serve additional communities over the next few years.



Assets


New Story logo

New Story is rolling out a new brand on Monday, 3/12. This logo should be used in all media usage.


ICON logo



Official Trailer for 3D-Printed Home Project

Raw video can be found here.


New Story Community Images

 General Images  – Photographer name & caption on title of each image.

General video – New Story footage of our communities built through traditional building methods.


Home Blue Print

20171023_17.36.ICON3D_DD1